As Art Director and Creative Lead at Equinox Media, I was hands-on with direction and global oversight of the visual aesthetics and creative guidelines of photo and video content on the Equinox+ digital platform. I was a key creative partner to a diverse collective of premium fitness brands such as Equinox, Soulcycle, Precision Run, Solidcore, TB12, Rumble, Headstrong’ producing and directing studio and on-location video production, camera systems, lighting and set designs, studio photography, wardrobe and styling, typography and animation, and asset management on the EQX+ CMS.
