Marvic Paulo is a multidisciplinary creative director and producer with equal fluency in film & video, photography, design, brand and content strategy, marketing activations. He has 13+ years of Director-level experience with brands in fashion, sportswear, fitness, lifestyle, wellness, and outdoor categories to deliver premium digital, social-first and omni-channel content. Select clients include Nike, Converse, adidas, Ralph Lauren, Outdoor Voices, Equinox, L’Oreal, AirBnb, and more.


Balanced | Creative Director | April 2022 - August 2023
Balanced is the premier digital fitness platform for healthy, vibrant aging.

  • Ownership of the creative vision and tone for brand across video and photo content, art direction, design direction, copywriting, content and engagement strategy — ensuring best-in-class content and all aspects of the brand are in sync and amplify the brand as a whole.
  • Design and direct the build of the Balanced production studio to an industry-standard facility for digital content capture: ensuring operational sustainability and scalability; live-stream and live-to-tape optimized; versatility and modularity; aesthetically elevated and visually compelling.
  • Managed a team of full-time and freelance creative contributors: communicating clear objectives, teamwork best practices, creative strategy, time management, personal development.
  • Collaborated with Growth Marketing, Product, Clinical, and MX teams to develop a brand resonant visual language and messaging — testing, learning, iterating and improving.

Equinox Media | Art Director & Creative Lead | 2020 - 2022
Content production studio for Equinox+, the premium digital platform for Equinox, Soulcycle, etc.

  • Directed the artistic vision for a variety of fitness content on the Equinox+ platform. Working closely with brands such as Equinox, Soulcycle, Rumble, TB12, Solidcore, I developed creative guidelines, set designs, talent styling, and camera and lighting direction unique to each brand.
  • As Creative Lead, I owned creative primarily on branded partnership content, on-location productions and studio build-outs — the point-person for all aesthetic elements and decisions.
  • Oversaw the visual presentation of content, thumbnails, and graphics across EQX+ platforms.

Apply Studio | Creative Director & Producer | October 2016 - present

Apply is a creative services company specializing in digital-first content.

  • As Creative Director and Producer I work closely and collaboratively with clients and brands often through the entire course of production; supporting the project from creative development, pre-visualization, production, post-production, and formatting for digital distribution.
  • My technical skillset and experience allows me to lead effectively, pivoting seamlessly between roles with a global understanding of the production process to ensure key assets are captured.
  • Build teams to scale and speciality to remain adaptable to client resources and timelines.

WGSN | Director of Video Production | 2010 - 2015
WGSN is the world’s leading trend forecasting agency — providing expert insight and analysis for the fashion, design, food, fitness, lifestyle, automotive, technology & interiors industries.

  • Provide creative services through the project lifecycle: creative development, content strategy, pre-visualization, copy writing, production/content capture, graphic design, post-production, color grading, music/sound design, prep for social-first or omni-channel formats. 
  • Leverage my global understanding of the production process to lead effectively, work hands-on, pivot seamlessly between roles to ensure best-in-class content is produced and delivered. 
  • Building teams to scale and speciality to remain adaptable to client resources and timelines.


Academy of Art University, San Francisco

BFA — Cinematography | Motion Pictures & Television

CONTACT  |  415-218-6736 | 413 Grand St #F101 New York, NY 10002 |