CV

Director of digital content with over a decade of leadership and hands-on experience collaborating with a diverse roster of brands and creative agencies, often at the intersection of fashion, sports, and culture. I enjoy roles and projects that push my creative practice and work intentionally to engage audiences with an authentic and emotionally resonant aesthetic.

WORK

Equinox Media | Art Director & Creative Lead | 2020 - present
Content production studio for Equinox+, the premium digital platform for Equinox, Soulcycle, etc

  • As Art Director and Creative Lead, I direct the aesthetic vision for the content on the Equinox+ app. I work closely with our content partners to showcase their brands authentically and dynamically - creating unique, premium digital fitness and wellness content.
  • I work with our production team on camera and lighting systems, set design, on-location shoots, wardrobe and styling, and direct video capture and still photography.
  • Oversee the visual presentation of content, thumbnails, and graphics across EQX+ platforms.


apply studio | Director | 2016 - present

apply is a creative services company specializing in video and multi-platform digital content. Clients include Nike, adidas, Converse, Airbnb, LVMH, Ralph Lauren, and variety of creative agencies.

  • As Director and Producer, I work closely and collaboratively with clients and brands often through the entire course of production; supporting the project from creative development, pre-visualization, production, post-production, and formatting for digital distribution.  
  • My technical skillset and experience allows me to lead effectively, pivoting seamlessly between roles with a global understanding of the production process to ensure key assets are captured.
  • Building teams to scale and speciality to remain adaptable to client resources and timelines.


WGSN | Director of Video Production | 2010 - 2015

WGSN is the world’s leading trend forecasting agency — providing expert insight and analysis for the fashion, design, food, fitness, lifestyle, automotive, technology & interiors industries.

  • As Director and Producer of digital content, I worked with stakeholders across the company to leverage video and digital media to produce editorials, marketing & social media content, user instructional videos, and internal staff communications.
  • Lead the foundation and vision for the brand’s video content, scaling up the media department headcount, budget, product offerings, and in-house production facility to meet the growing demand and cadence of original digital content.


EDUCATION

Academy of Art University, San Francisco

BFA — Cinematography | Motion Pictures & Television


CONTACT

writemarvic@gmail.com  |  415-218-6736 | 156 N4th St Apt. 6 Brooklyn, NY 11211

marvicpaulo.com | apply.studio