EXPERIENCE

Apply Studio | Creative Director & Producer | October 2015 - present |  New York, NY

Provide end-to-end creative direction, content strategy, and production services for digital
and social-first campaigns, omni-channel marketing, and experiential. Creative leadership
spanning concept development, content strategy, video & photo production and postproduction,
and spatial design. Work cross-functionally with key stakeholders and departments to scale scope
and strategy to meet budget parameters and delivery deadlines.


Clients: Nike, adidas, Ralph Lauren, Converse, L’Oreal, Outdoor Voices, Photon Health,
Newmark School of Journalism, Deveaux New York, KARA, Corro, Brooklyn Running Co.


Balanced | Creative Director | April 2022 - August 2023 | Brooklyn, NY

Director of brand and creative across video, photography, copy writing, graphic design,
product design, marketing and social media; ensuring brand alignment across all consumer
and B2B2C touch-points. As Head of Production, designed and directed a commercial
production studio for high-cadence digital content production; live-stream, “live-to-tape”
optimized; modular and scalable. Managed the creative production team and worked crossfunctionally
with clinical content, talent, product design, growth marketing, MX and salesteams to streamline
operations and drastically reduce creative production costs.


Equinox | Art Director & Creative Lead | October 2020 - April 2022 | New York, NY

Directed the aesthetic vision and brand standards for photographic assets on the Equinox+ digital
platform. Designed and instituted image capture protocols, style guidelines, set designs, camera
and lighting for studio fitness brands Equinox, Soulcycle, Rumble, Solidcore, TB12, Precision Run,
Pure Yoga. Creative Lead on branded partnerships, bespoke projects, field/on-location productions,
and live-stream studio design and build-outs.


Ralph Lauren | Video Producer (Freelance) | February 2020 - July 2021 | New York, NY
Director of Photography & Editor for RL Team USA (2020 Olympics) and Pink Pony digital campaigns.

Nike | Creative Consultant (Freelance) | June 2017 - July 2018 | New York, NY
Video Producer and content strategy consultatnt for NYC community activations, engagement programs,
and social 
content. Regional consultant for Nike Run Club NYC and Nike Advanced Running Concepts PDX.

WGSN | Director of Creative Production | November 2013 - October 2015 | New York, NY
Director and Creative Producer of editorial video content and photography for trend forecast
reports and presentations; led video production across Ascential verticals, B2B marketing
campaigns, tradeshow coverage, product education, and intra-office communications.
Designed and directed the build of an in-house multimedia production studio and managed
production teams and creative operations across New York and London offices.

Stylesight | Director of Video Production | October 2010 - November 2013 | New York, NY
Head of video production and creative development for trend reports and presentations;
Fashion Week video coverage (NYC, London, Paris, Tokyo); multimedia production for
tradeshow and industry events. Actively partnered with editorial and marketing teams to
leverage video, multimedia, and blog content to grow Stylesight’s B2B market reach across
digital. Expeditiously scaled creative production during the rise of Web 2.0 to meet the
demand for original digital content across early web and mobile platforms.

Women’s Wear Daily | Videographer & Editor (Freelance) | February 2010 - October 2010 | New York, NY
Videographer assigned to NY Fashion Week, MET Gala, red carpet, and arts & culture events.

FORA TV | Videographer, NYC-region (Freelance) | Jan 2009 - Oct 2010 | New York, NY
Lead videographer and co-producer for live events in the NYC/Northeast region.


EDUCATION

Academy of Art University, San Francisco
BFA — Cinematography | Motion Pictures & Television


CONTACT

writemarvic@gmail.com  |  415-218-6736 | 413 Grand St #F101 New York, NY 10002
marvicpaulo.com