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WORK


Apply Studio | Creative Director & Producer | October 2015 - present |  New York, NY
  • Providing end-to-end creative services for digital/social-first campaigns: concept development, creative direction, production strategy, video & photo content capture, post-production and digital platform distribution.
  • Creative consultation: market research and trend analysis, brand strategy.
  • Select clients: Nike, adidas, Ralph Lauren, Converse, L’Oreal, AirBnB, Outdoor Voices, Artizia.

Craig Newmark School of Journalism at CUNY | Creative Producer (Freelance) | Feb 2024 - present | New York, NY
  • Creative consultant and producer for marketing content across digital, web, and social platforms. 

Balanced | Creative Director | April 2022 - August 2023 | Brooklyn, NY
  • Director of brand and creative across video, photography, art direction, copy writing, graphic design, product design, social media content and engagement strategy to ensure brand alignment across all touch-points and championing the product experience at Balanced.
  • As Head of Production, designed and directed the build of a commercial production studio for high-cadence content production; live-stream, “live-to-tape” optimized; modular and scalable.
  • Managed a team of creative producers, designing team structure and operational protocols.
  • Worked cross-functionally with clinical, product design, growth marketing, MX and sales teams.


Equinox | Art Director & Creative Lead | October 2020 - April 2022 | New York, NY
  • Directed the artistic vision and brand standards on the Equinox+ digital platform: developed creative guidelines, operational processes, set designs, styling and wardrobe, camera and lighting direction for studio fitness brands such as Equinox, Soulcycle, Rumble, Solidcore, and TB12.
  • Creative direction for branded partnerships, special projects, field productions, and live-stream studio builds; worked across brand teams to communicate and develop creative operations.
  • Direct creative systems and product integration of thumbnails and graphics on the EQX+ app.

Ralph Lauren | Video Producer (Freelance) | February 2020 - July 2021 | New York, NY
  • Director/DP & video editor for seasonal campaigns and social-first video content.

Nike | Creative Consultant (Freelance) | June 2017 - July 2018 | New York, NY
  • Video Producer for NYC community activations, engagement programs, and social content.
  • Regional marketing consultant for Nike Advanced Running Concepts and Nike Run Club, NYC.

WGSN | Director of Creative Production | November 2013 - October 2015 | New York, NY
  • Director and Producer of photo and video content for trend forecast reports, leading creative development across Ascential verticals to leverage digital media for editorial content, B2B marketing assets, brand partnerships, user education, and intra-office communications.  
  • Creative producing and technical oversight of live trend presentations and trade show events.
  • Designed an in-house studio and equipment facility; hire of full-time production team.

Stylesight | Director of Video Production | October 2010 - November 2013 | New York, NY
  • Development and production of multimedia content for trend forecast reports, creative industry and Fashion Week video coverage; partnering with editorial and marketing teams to leverage video, multimedia, blog content to grow Stylesight’s editorial reach across digital.
  • Expeditiously scaled creative production during the rise of Web 2.0 to meet the demand for original digital content across early web-based and mobile platforms. 

Women’s Wear Daily | Videographer & Editor (Freelance) | February 2010 - October 2010 | New York, NY
  • Video coverage of NY Fashion Week, MET Gala, and arts & culture events.

FORA TV | Videographer, NYC-region (Freelance) | Jan 2009 - Oct 2010 | New York, NY
  • Lead videographer and co-producer for live events in the NYC/Northeast region.



EDUCATION

Academy of Art University, San Francisco
BFA — Cinematography | Motion Pictures & Television


CONTACT

writemarvic@gmail.com  |  415-218-6736 | 413 Grand St #F101 New York, NY 10002
marvicpaulo.com