Balanced is digital fitness platform dedicated to healthy, vibrant aging for adults 55 and over. As Creative Director at an early-stage start-up, Marvic was the chief driver in building an online experience that inspires customers to work towards their fitness goals while being inclusive to a diversity of fitness abilities and knowledge of exercise. Levering over a decade of creative production experience, Marvic spearheaded the full redesign and operational workflow of the Balanced studio to industry-standard quality and performance while managing and mentoring a full-time creative production team. Leading brand strategy, Marvic led the vision of positioning Balanced as a bold, revolutionary lifestyle brand founded on science and health. Data and analytics, market research, and customer feedback was a critical resource in guiding brand and content strategy decisions. Bold colors, dynamic visuals, empowering vocabulary, and a vibrant energy were centered to inspire joyful movement.